Why is branding so important?
Brands can express a point of view on the world, play to a deep desire, resolve an emotional tension or champion a cultural movement. However,
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We create gravity brands for corporates, products, services, events and internal communications programmes.
We’ve combined the traditional discipline of brand design with the progressive discipline of customer experience design, resulting in an approach that’s able to identify when, where and how to weave relevancy, trust and distinctiveness into the customer experience.
Understand what drives customers emotionally and rationally across the customer journey.
Category insight | Customer and consumer need states | Competitor research | Market segmentation | SWOT | Persona development | Customer journey mapping
Define a differentiating brand positioning and the compelling brand idea.
Opportunity scoping | Segment needs and values | Competitor analysis | Brand proposition | Brand positioning | Brand idea | Brand messaging
Design a brand identity and customer experience that’s driven by the brand idea.
Brand naming | Visual identity | Tone of voice | Customer experience design | Service design
Create distinctive assets, content and communications to deliver on the brand idea.
Brand guidelines | Packaging | Photography and video | Digital content and print collateral | Websites and apps
We create gravity brands by weaving together relevancy, trust and distinctiveness across the customer experience.
Longcroft Barn, Priors Leaze Lane,
Nutbourne (near Portsmouth),
West Sussex PO18 8RH
Head Office: +44 (0)23 9248 6566
London: +44 (0)20 3893 2323
Brands can express a point of view on the world, play to a deep desire, resolve an emotional tension or champion a cultural movement. However,
Brand Proposition The brand proposition is the rational or emotional benefits valued by the customer segment, gained from what you sell, how you do it
Design
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