Why is branding so important?
Brands can express a point of view on the world, play to a deep desire, resolve an emotional tension or champion a cultural movement. However,
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Gravity is created by weaving relevancy, trust and distinctiveness into the brand across the entire customer journey.
Relevancy is table stakes when it comes to branding. It starts with understanding the market segment to define a compelling brand proposition and finishes by designing valuable and timely interactions at each and every brand touchpoint.
Trust has become increasingly important over the past few decades as trust in banks, governments and the media has hit an all-time low. Brands must look for every opportunity to build trust; by doing things right and doing the right thing.
Distinctiveness is about standing out in a world that is awash with brand messages and content. Strategically, it’s about defining a differentiating brand position. However, a unique brand identity and an arresting execution are just as important.
Just because you want to work with a smaller, no-nonsense, independent agency, it doesn’t mean you have to compromise on quality. We only have an A-team, so our clients always work day-to-day with senior people with extensive relevant experience.
We create gravity brands by weaving together relevancy, trust and distinctiveness across the customer experience.
Longcroft Barn, Priors Leaze Lane,
Nutbourne (near Portsmouth),
West Sussex PO18 8RH
Head Office: +44 (0)23 9248 6566
London: +44 (0)20 3893 2323
Brands can express a point of view on the world, play to a deep desire, resolve an emotional tension or champion a cultural movement. However,
Brand Proposition The brand proposition is the rational or emotional benefits valued by the customer segment, gained from what you sell, how you do it
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