86-90 Paul Street,
London EC2A 4NE
+44 (0)20 3893 2323
Longcroft Barn, Priors Leaze Lane,
Chichester, PO18 8RH
+44 (0)23 9248 6566
Owen Network Partner
5670 Wilshire Blvd,
Suite 100 Los Angeles, CA 90036
We’re on a mission to create gravity brands
Building a brand today takes more than trying to secure a positioning in the minds of consumers with a shock n’ awe campaign of interruptive broadcast advertising.
Today’s brand builders understand that their brand’s positioning needs to work a hell of a lot harder. It should inform a brand idea which will produce the rocket fuel to power a competitor-beating customer experience.
And when it all comes together, it’s a thing a beauty. The brand appears to have a magnetic, almost magical, attraction. It effortlessly attracts attention, interest, customers, loyalty and advocacy; it appears to have gravity.
Relevancy, Trust & Distinctiveness
Gravity is created by weaving relevancy, trust and distinctiveness into the brand across the entire customer journey.
Relevancy is table stakes when it comes to branding. It starts with understanding the market segment to define a compelling brand proposition and finishes by designing valuable and timely interactions at each and every brand touchpoint.
Trust has become increasingly important over the past few decades as trust in banks, governments and the media has hit an all-time low. Brands must look for every opportunity to build trust; by doing things right and doing the right thing.
Distinctiveness is about standing out in a world that is awash with brand messages and content. Strategically, it’s about defining a differentiating brand position. However, a unique brand identity and an arresting execution are just as important.
Brand design + customer experience design
We’ve combined the traditional discipline of brand design with the progressive discipline of customer experience design, resulting in an approach that’s able to identify when, where and how to weave relevancy, trust and distinctiveness into the customer experience.
And this is how we do it:
Discover - Understand what drives customers emotionally and rationally across the customer journey
Strategy - Define a differentiating brand positioning and the compelling brand idea
Design - Design a brand identity and customer experience that’s driven by the brand idea
Deliver - Create distinctive assets, content and communications to deliver on the brand idea.
We create gravity brands for corporates, products, services, events and internal communications programmes.
Although each client’s situation and requirements are unique, below should give you a feel for the skills and capability we have.
Discovery - Category insight | Customer and consumer need states | Competitor research | Market segmentation | SWOT | Persona development | Customer journey mapping
Strategy - Opportunity scoping | Segment needs and values | Competitor analysis | Brand proposition | Brand positioning | Brand idea | Brand messaging
Design - Brand naming | Visual identity | Tone of voice | Customer experience design | Service design
Execution - Brand guidelines | Packaging | Photography and video | Digital content and print collateral | Websites and apps